- Home
- Case studies
- Hancy Dai
One factory shoot turned into ten short videos
For Hancy Dai, a brand in Pokhara, I directed and shot one two-hour walkthrough of the factory, then edited it into ten short videos for TikTok and Instagram.
The reported results
Follower changes below were reported from the brand's account totals during the 45-day publishing period. They are presented as campaign context, not as a guarantee that editing alone caused the growth.
How it was cut
Role on the project: direction, shooting, editing and captions.
Ten angles from one walkthrough
Rather than one long factory tour, the footage was split into ten separate stories, each built around a single process or moment that works on its own.
Under 50 seconds, every cut
Each video was paced to finish in under 50 seconds, with concise openings and clean story beats intended to support completion.
Sound that carries the energy
Industrial foley from the machines was layered over an upbeat music bed to give the process shots rhythm and continuity.
One shoot can feed a month of content.
Send the footage you already have, or tell me what you want to film.