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Case studies
Real projects: what was shot, how it was cut, and results reported during the publishing period.
Guides from the edit bay
The techniques behind these results, written up. See all guides.
YouTube · 5 min read
How to improve YouTube audience retention
Read the retention graph, fix the first 30 seconds, and stop the mid-video slide.
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Short-form · 3 min read
How to edit YouTube Shorts that get watched
Length, hooks, captions, sound and the loop, step by step.
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Hooks · 3 min read
Video hooks: 10 ways to stop the scroll in 3 seconds
Ten hook formats for Shorts, Reels, TikTok and long-form, and how to cut them.
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Captions · 3 min read
How to add animated captions to your videos
Tools, styling rules and placement for word-by-word captions.
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Repurposing · 3 min read
How to turn one podcast into a month of Shorts
Find the clips, reframe to 9:16, caption, and schedule a month of posts.
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AI editing · 3 min read
AI video editing in 2026: what actually saves time
The AI tools that save real hours, and where YouTube draws the line.
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Software · 3 min read
The best video editing software for YouTube in 2026
DaVinci Resolve, Premiere Pro, Final Cut Pro and CapCut, compared.
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Color · 3 min read
How to color grade LOG footage in DaVinci Resolve
Color management, nodes, scopes and skin tones, from flat LOG to Rec.709.
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Hiring · 3 min read
How much does a freelance video editor cost?
Pricing models, what drives the cost, and how to hire without risk.
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Start with one paid test cut, one fixed price, one real deadline.