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Video editing guides

What actually keeps people watching, written from the edit bay for creators who cut their own videos, or want to know what to ask of an editor.

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YouTube · 5 min read

How to improve YouTube audience retention

Read the retention graph, fix the first 30 seconds, and stop the mid-video slide.

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Short-form · 3 min read

How to edit YouTube Shorts that get watched

Length, hooks, captions, sound and the loop, step by step.

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Hooks · 3 min read

Video hooks: 10 ways to stop the scroll in 3 seconds

Ten hook formats for Shorts, Reels, TikTok and long-form, and how to cut them.

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Captions · 3 min read

How to add animated captions to your videos

Tools, styling rules and placement for word-by-word captions.

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Repurposing · 3 min read

How to turn one podcast into a month of Shorts

Find the clips, reframe to 9:16, caption, and schedule a month of posts.

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Content clipping · 6 min read

What is content clipping?

How video clipping works, what makes a good clip, AI tools and ways clippers get paid.

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AI editing · 3 min read

AI video editing in 2026: what actually saves time

The AI tools that save real hours, and where YouTube draws the line.

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Software · 3 min read

The best video editing software for YouTube in 2026

DaVinci Resolve, Premiere Pro, Final Cut Pro and CapCut, compared.

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Color · 3 min read

How to color grade LOG footage in DaVinci Resolve

Color management, nodes, scopes and skin tones, from flat LOG to Rec.709.

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Color · 5 min read

V-Log color grading in DaVinci Resolve

Exact V-Gamut settings, the 42 IRE target, and the colour shifts to fix.

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Color · 5 min read

Rec.709 color grading: the standard everything ends up in

Gamma 2.4 or 2.2, data levels, and why your export looked washed out.

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Software · 5 min read

DaVinci Resolve vs Premiere Pro for YouTube

Cost over three years, colour, VFR phone footage, and which to pick.

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Software · 5 min read

DaVinci Resolve free vs Studio

Every real difference, and the three features actually worth $295.

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Hiring · 5 min read

Freelance editor vs agency vs in-house

What each really costs, and how to choose by publishing volume.

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Color · 5 min read

9 colour grading mistakes that make videos look amateur

The errors that show up most in creator footage, and the fix for each.

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Hiring · 3 min read

How much does a freelance video editor cost?

Pricing models, what drives the cost, and how to hire without risk.

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Rather hand it off?

Send me one video. See what changes.

One paid test cut, one fixed price, one real deadline.